Build your brand. Accelerate Fundraising.

Marketing that helps GPs stand out, win deals, and raise smarter.

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Our mission

NowMa helps emerging and growing GPs shape a brand that set them apart, and paves the way for fundraising success.

Key Areas of Expertise

From strategic planning and content creation to channel management and lead generation, we support you every step of the way.

Brand

Show LPs and portfolio companies what makes you stand out.
  • Strategic marketing review of your brand (assess current state and set up strategy)
  • Marketing communication programmes (LP updates, industry thought-leadership, company news and milestones)
  • LinkedIn strategy and execution for the firm and partners
  • Website creation, management and enhancements

Fundraising

Digital marketing that puts you in front of the right LPs.
  • LPs conference targeting & event management
  • Email marketing programmes
  • Fund materials design support
  • Targeted LinkedIn Ads

Deals

Make your wins heard and remembered by LPs.
  • Deal announcements
  • Exit case studies & impact
  • Sector-specific thought-leadership

PortCos

Help your portfolio companies grow faster.
  • Marketing Audit for Portfolio Companies
  • Growth Marketing Services for Portfolio Companies
  • LP Reporting & Collateral Support
  • Design support for collateral materials about portfolio companies

4 Benefits of Investing In Marketing:

01

Establish your brand

So that LPs and portfolio companies know exactly what makes you stand out.

02

Attract More of the Right Investors

Cast a wider net to bring capital rather than relying on personal connection to fill your pipeline.

03

Build Trust With Consistent Communication

Control the narrative and cement your reputation as a trusted manager.

04

Drive Portfolio Growth

Use marketing as one of your value creation lever to boost your portfolio companies’ performance.

Why do GPs choose NowMa?

Digital-First & Strategic

Modern tactics designed for the unique needs of private markets.

Quality Meets Frequency

Balance consistency with standout content that resonates with LPs and industry peers.

Ahead of Trends

Modern tactics designed for the unique needs of private markets.

Ready to Amplify Your Story?

Book a free strategy session. We’ll look at where you are, where you’re headed, and how marketing can support your growth.
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